An agent CRM built for leasing, not just sales.
Lead scoring, automated routing, a showings calendar, and a Kanban lease pipeline your agents run every day. Part of Folio, the custom property platform for US firms with 150+ units, on one flat monthly fee with unlimited users.
From first inquiry to signed lease, in one place.
Lead scoring
Inbound leads from Zillow, your website, and referrals are scored automatically, so agents work the hottest ones first.
Automated routing
New leads route to the right agent by territory, property, or round-robin the moment they land. None sit in an inbox.
Follow-up cadences
Automated text and email sequences keep every lead warm until an agent picks it up, so nothing goes cold.
Showings calendar
Bookable showing slots, confirmations, and reminders, synced to each agent's calendar without the back-and-forth.
Kanban lease pipeline
Every active lease as a card moving from inquiry to application to signed, however many stages your process has.
Agent performance
Leads worked, showings booked, and leases closed per agent, so you see who is on pace and who needs help.
Stop paying per seat
A real CRM, without the $499-per-user bolt-on.
Most firms staple Follow Up Boss or kvCORE onto their property software at a per-user rate that climbs as they hire. Folio includes the leasing CRM in the flat fee, with unlimited users, in the same platform as your rent roll and tenant portal.
Agent CRM questions.
Is this a sales CRM or a leasing CRM?
A leasing CRM. Tools like kvCORE and Follow Up Boss are built for residential sales. Folio's CRM is built around the leasing pipeline, inquiry to application to signed lease to move-in.
Does the pipeline match our process?
Yes. The pipeline is built around your firm. If your leasing process has eight stages instead of five, the Kanban board has eight stages. You do not adapt to a fixed template.
How do leads get into the CRM?
Through integrations wired in at build time, Zillow, your website forms, and referral sources. Leads are captured, scored, routed, and entered into a follow-up cadence automatically.
Is the CRM a separate per-seat subscription?
No. The agent CRM is included in Folio's one flat monthly fee, with unlimited users. There is no per-seat or per-agent charge, so growing the team does not grow the bill.
Put your leasing pipeline on Folio.
A 20-minute call, a fixed-price scope in 48 hours, then a 4-week build. No commitment until you say yes.